Why Xero accounting practices love EasyAccrue's free forever version

I have a confession to make. I hate free trials.

Both as a user and as founder. Because free trials create exactly the wrong kind of pressure.

Here's what typically happens. Someone signs up for a 14-day free trial. Day one, they're excited. Day three, they're busy with a client deadline. Day seven, they remember they should probably look at that thing they signed up for. Day twelve, they panic and try to cram in a proper evaluation. Day fourteen, the trial ends and they either pay without really knowing if it works for them, or they walk away feeling vaguely guilty.

That's not a good experience for anyone.

The problem with free trials for accounting practices

For Xero accounting practices, the problem is even more specific. Month end accruals and prepayments happen once a month. A 14-day free trial might not even cover a single month end close. How is anyone supposed to properly evaluate a tool for automating their month end process if the trial ends before month end arrives?

The answer is they can't. And so they don't.

What we did instead

When we built EasyAccrue, we made a decision early on. No free trials. A free forever version instead.

Up to 50 adjustments, one user, one Xero business. No credit card. No time limit. No countdown clock making you feel anxious.

Just the product, working with your real Xero data, for as long as you need to decide.

Why this works so well for Xero accounting practices

The feedback we hear most often from Xero accounting practices is this: they pick one client, connect EasyAccrue to that client's Xero account, and run it through a real month end.

Not a demo account. Not made-up numbers. A real client, with real invoices, going through a real month end close.

They see exactly how long it takes. They see the reconciliation schedule that comes out the other side. They see whether it saves them time. And they make a completely informed decision with no pressure from a ticking clock.

That's how software evaluation should work.

The confidence it gives

There is something else that happens when you remove the trial pressure. People actually use the product properly. They take the time to set it up correctly, import their adjustments, and run through the process at their own pace.

When they upgrade to a paid plan they already know it works. There are no surprises. Just confidence.

Free forever, not free for now

There is a big difference between a free trial and a free forever version. A free trial is a sales tool. A free forever version is a product promise.

We genuinely believe EasyAccrue will save Xero accounting practices significant time at month end. We are confident enough in that belief to let you test it on a real client, with real data, with no time limit.

If it saves you time, great. You will upgrade when the volume grows. If it doesn't, fair enough. Nothing lost.

That is a much better conversation than "your 14 days are up, would you like to subscribe?"

Try EasyAccrue free at easyaccrue.com — no credit card, no time limit.

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